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Duo UK Appoints Digital Apprentice

Duo UK has appointed a digital marketing apprentice as it looks to branch out into the digital sphere.

Duo UK enrolled Nikita Briggs, 18, on a Social Media and Digital Marketing course run by The Juice Academy in September.

The year-long course aims to teach apprentices about all aspects of digital marketing for businesses, and marks a first for the Manchester-based manufacturer who has previously only appointed apprentices in manufacturing and engineering roles.

Duo UK has recently expanded its product range and now supplies a wide variety of retail packaging items including tissue paper, ribbon, and luxury paper bags.

Digital marketing is crucial in raising Duo's brand awareness across the new markets that the extended product range has opened up.

Nikita commented: "Going to university seemed like a very obvious choice after school, but it didn't fill me with excitement and passion - I wanted to get into the world of work, to start from the bottom and work my way up without a massive debt to pay back after graduation.

"I also love the idea of working in the manufacturing industry and have been incredibly inspired by everybody I've met who works in this field - there is an abundance of opportunity for women in particular who are ambitious and driven. 

Zoe Brimelow, Duo UK's Brand Director added: "We've been a long-time supporter of apprenticeships, getting people in straight from school, teaching them about the industry, showing them a clear career progression, and giving them lifelong skills in a technical industry.

"We especially support women who want to forge a career in manufacturing, having recently supported a project to do just that with Alliance Manchester Business School and two local girls' schools.

"Digital is an area we're keen to invest in because we're always trying to challenge the often outdated perception of what the manufacturing industry is like. Digital technology is integral to how we run our business now and in the future."

 

Nikita Apprentice

Published: 11/12/2015

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