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Duo UK gets suited with new client Claudio Lugli

We are very proud to announce we have been appointed to design, manufacture, and supply all packaging for celebrity favourite luxury fashion brand, Claudio Lugli.

Duo UK impressed the luxury fashion brand with its dedication to quality and expertise in mail order packaging. 

Claudio Lugli, a favourite with celebrities such as Amar Khan and Alan Carr, has a reputation for quality Italian tailoring and unique designs -elements that the brand were keen to replicate in their packaging. The brand is available in more than 250 stores across the UK, as well as online. 

Duo UK, secured the contract to supply high-quality polythene-mailing bags to fulfil all online orders. The branded mailing bags feature a double glue strip designed to make returns easier for Claudi Lugli customers, and to be more environmentally friendly by allowing the bags to be used a second time.  

Navid Salimain, Marketing Manager at Claudio Lugli said: "From the first consultation with Duo UK, we were impressed with their in-depth knowledge of packaging and in particular packaging for ecommerce.

"It was imperative that the mailing bags we send our products in match the luxury shopping experience we aim to provide our customers. The mailing bag is the first tactile experience of the brand that our ecommerce customers have so we needed to ensure that our luxury ethos was reaffirmed in the packaging of the product.

"Our customers are buying luxury garments and we want them to feel excited by our packaging - it creates a first impression that lasts a long time and reaffirms the brand ethos and values. Our products are renowned for their loud prints and we're not shy about making a statement, but for that reason our packaging design is very minimalist, sleek, and professional. This way, the product does the talking and the excitement builds as the customer opens the package to find their purchase.

"Duo understood how important this was to us implicitly and made many useful suggestions that have meant we've been able to add value to our mailing bags without compromising on quality."

Duo UK's Commercial Director, Anthony Brimelow, said: "We work really closely with our customers to ensure that the packaging we provide not only matches their brand's values and protects the products but enhances the customers shopping experience.

"Our clients value our advice on logistical and budgetary issues but also on brand positioning - for retailers with an online store, the packaging is often one of the first physical interactions customers have with a brand so it is important to give a great first impression. Claudio Lugli truly embrace packaging as part of their customers shopping experience and it was great to work with them to achieve to deliver a quality packaging product. 

 

Claudio Lugli

Published: 04/02/2016

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