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Duo ups game for SportPursuit’s online packaging

Duo UK is proud to announce a new partnership with SportPursuit in a move that will see the online sports retailer introduce branded packaging to distribute customer orders for the first time.

Following a competitive tendering process, Duo UK will facilitate SportPursuit's transition from plain to branded packaging, providing a bespoke solution designed to be an extension of the brand, supporting SportPursuit's position as a premium online shopping destination.

From sunglasses to cycles, SportPursuit regularly ship delicate and at times large, complicated packages across the UK and overseas. The new range of outbound postal packaging will include a variety of sizes to ensure items are in properly sized bags, reducing packaging waste and ensuring the customers order is always presented at its best.

SportPursuit is the UK's first members-only private sales website offering deals on quality sports kit to its 750,000 registered users. Bryn Snelson, head of marketing at SportPursuit commented: "As a pure play e-retailer, our packaging is one of the few physical touch points we have with our customers. We aim to provide a premium shopping experience and it seemed an anti-climax for the last step in that journey for the customer to receive their goods in plain, low quality packaging. We were impressed by the calibre of work Duo has done for other high profile retail clients and by working with them our packaging is now in line with our brand positioning. Our members can look forward to receiving goods that look the part and complement the experience received throughout their purchasing journey. What's more, we're now also better able to outreach to potential new members along the way.

"Duo UK's expertise and clear understanding of our fulfilment needs has lead us to what we believe is the perfect packaging to enhance our customers shopping experience."

Duo UK managing director, David Brimelow, said: "According to our recent research study, almost three quarters of consumers view the packaging goods arrive in as integral to the shopping experience. This is particularly relevant for online only retailers that rely on high quality packaging to represent the only physical interaction the consumer has with the brand.

"We're delighted to be working with SportPursuit and helping them to deliver the best customer online shopping experience, that we are confident will lead them to repeat orders, word of mouth recommendations and increased brand awareness.  We are committed to delivering exceptional customer service for all our clients and the SportPursuit brief was a fantastic opportunity for our team to showcase our expertise and the value we add to our customer's business."

Bryn continued: "Working in partnership with the Duo team through each stage of the process, including keeping track of our usage and scheduling future orders, we have been able to provide our customers with the premium shopping experience we set out to achieve.

"Within the sports industry the weather can really influence demand, however having excess packaging in stock can be problematic both in terms of the space required to store it and also as a result of having money tied up. We therefore work to a careful balance to ensure we can deliver to our customers when required. Working with Duo has proved to be the perfect solution and we are confident our customers will be equally delighted with the end result."

Published: 27/08/2013

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