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Key trend for 2014: Colour Matching

With a keen awareness of the consumer perceptions attached to product packaging, and an improved understanding of the options available for mail order delivery, marketing departments are increasingly utilising postal packaging as an opportunity to enhance the consumer experience.

Duo UK has reportedly doubled the number of orders received for bespoke masterbatch colours over the past 12 months, working with clients to provide packaging that is complimentary to the marketing mix and operating within extended branding guidelines. Moving beyond simply ensuring a product arrives safely; another associated trend to emerge is an increased demand for colour matching polythene mailing bags, helping clients to ensure every customer touch-point is consistent to create a coherent brand experience.

In addition to being well experienced at colour matching, Duo UK is at the forefront of the latest product innovations. Its recent investment in a co-ex machine has enabled Duo to produce polythene in lighter colours, for example in pale blue and pink hues, without compromising on the plastic's opacity, and increasing the polythene film colour options available for applications such as mail order.

Duo managing director, David Brimelow, comments on the trends: "Our research into consumer packaging trends showed almost three quarters of consumers view the packaging goods arrive in as integral to the shopping experience, so it is perhaps only natural that buyers and marketing departments have realised the benefits of well-designed branded packaging.

"As customers strive to delight and add value through packaging, we are seeing more detailed and elaborate designs. Our team has worked closely on increasing our range of
packaging design options to include a greater range of material colours and improved quality finish, something which has also been pivotal in our ongoing investment in technology.

Duo is committed to staying ahead of the curve and continuously looking at ways to improve our business and the quality of work we produce for our customers."

For more information on how bespoke colours can enhance your packaging range and customer experience please contact Duo on 0161 203 5767 or email enquiries@duo-uk.co.uk 

Published: 01/05/2014

Did you know?

Almost three quarters of consumers view the packaging their goods arrive in as an integral part of their customer experience.

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