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New Board appointment at Duo UK

Duo UK has bolstered its board with the appointment of Zoe Brimelow (29) to the newly created role of brand director. 

Zoe joined Duo in 2009 from marketing firm The Individual Agency following the MBO at Duo and a shift in strategic direction which would see the manufacturer form its own relationships with customers, rather than rely on intermediaries. Creating a strong identity, for what was previously a relatively faceless organisation, was integral to the success of this new direction so Zoe's task was both to establish a marketing function and to create the Duo brand. Ultimately the success of this has paved the way for Duo to deal directly with high profile retailers such as ASOS, John Lewis and Tesco.

Duo UK's managing director, David Brimelow, commented: "Zoe's one of the family so while I was considering the MBO, we had many discussions about the company's future. Using her marketing background, she convinced me of the importance of developing a brand to achieve the levels of growth I wanted.

"Since joining the team Zoe has proved her point perfectly. Her work has played a fundamental part in helping us differentiate ourselves from our competitors, giving us the platform to attract and retain leading names in the retail, e-tail, mail order and industrial sectors."

"Zoe's directorship is entirely down to her business acumen, dedication and drive, but it's also true that Zoe is the first woman we've welcomed to the board. As such her appointment has the added bonus of increasing Duo's diversity, something which I believe is important in building a strong business. Individuals with different skills and experiences stimulate debate, and debate ultimately helps us make better business decisions."

Zoe said: "When I joined Duo I knew it had a fantastic product, a passionate, pro-active team culture and a clear vision for growth. Developing a brand to articulate and share the value of what they had already built was an opportunity I certainly couldn't resist! I have always had a personal ambition to work my way up to a level where I can truly make an impact so naturally I'm delighted to join the board. I'm extremely passionate about Duo and I look forward to working with the team to shape it's future.

Commenting on becoming Duo's first female director, Zoe said: "Manufacturing is a sector I feel passionately about and figures show only around a quarter (26%)* of the industry workforce are women, so of course I'd like to see more women seek out careers in what is a diverse and fascinating sector." 

Published: 12/12/2013

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