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Illuminating Packaging


The mundane weekly shop maybe about to get a bit more interesting…

Fulton Innovation has invigorated the staid world of printed labels by showcasing inductive inks that bring to life words and pictures at the Consumer Electronics Show in Las Vegas.

The packaging that appears more like a magic trick, can be applied to products such as cereal boxes to take advantage of their surprising ability to illuminate when placed upon a conductive coil. This holds out the prospect of groceries coordinating custom lightshows to bedazzle shoppers as they make their way down the aisle of their local supermarket.

Information embedded in the products printed circuit can be downloaded to obtain a freshness date and nutritional information, when web enabled this can be used to inventory ingredients and produce recipe suggestions.


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