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Monthly Archives: December 2012

The colour of the year for 2013 is….Emerald!

Emerald

Emerald is a "lively, radiant, lush green", Pantone said, emerald will be seen during the next 12 months across the fashion industry, beauty, interiors, print, graphic design, plastics and packaging.

Emerald is a "vivid, verdant green" which "enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony", Pantone said in a statement.

Is your brand lively and radiant? If so, consider using emerald as the base colour for you mailing bag packaging range in 2013. Emerald is a great colour for packaging, it is opaque and serves as a fantastic base material for designs featuring metallic silver and gold, white, blue and black. Introducing a touch of emerald ink to your packaging design looks striking and bold when printed onto a silver of light base substrate and is cost-effective option to revitalise your packaging design.

Did you know that almost three quarters of consumers now view the packaging that their goods arrive in as an integral part of the customer experience? Revitalising your packaging to introduce a new vivid base colour such as emerald green could improve the aesthetics of your packaging and improve the overall perception of the goods purchased reducing the returns rate.

For more information on the benefits of branded packaging visit: Bespoke Packaging.

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