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Happy Christmas Jumper Day from the Duo UK team!

On Friday the Duo UK team were looking good in their festive jumpers for # ChristmasJumperDay - because who doesn't love a festive jumper!

This year's Text Santa was a record breaker after raising more than £8.5 million by the end of Friday evening.

There is still time to donate, text SANTA5 or SANTA10 to 70760 to donate £5 or £10. Text cost £5 or £10 (16+). 100% of your donations will be shared equally amongst Macmillan Cancer Support, Make-A-Wish® UK and Save the Children, going directly to support vital work both in the UK and abroad.

Duo Team Christmas Jumper Day

Countdown to Black Friday

Black Friday

Black Friday this year is 27th November, so we've gathered together the some essential information, interesting statistics and top tips to help keep your operation run at its optimum.

Last year shoppers spent £810 million over the course of Black Friday-making it the UK's biggest ever online spending day. It is expected this year over the course of Black Friday and Cyber Monday people will spend over £1.6 billion this year.

Here are our top tips to deliver excellent customer service and operational performance on Black Friday:

Outbound Packaging Stock Management. Having the right packaging and the right volume to meet the demand is critical. Using the wrong size mailing bag can increase the cost of the outbound parcel and impact on the presentation. Daily stock checks of your outbound mailing bag and regular communication with your supplier helps track peaks in usage and proactively manage your forward planned deliveries.

Duo's offer a free stock management service which enables you to track your stock levels, forward for case your supply and eradicate any shortfalls in stock. Find out more about the service here.

Returns and Re-processing. The lure of Black Friday sales are hard to resist, however the splurge may result in guilt creeping in for some shoppers. Unwanted products are a multi-million pound headache for online retailers and quickly re-packing unwanted items back on the shelf and ready for re-sale is key to minimising the wooden dollar. Regular shoppers are savvy and can recognise a previously returned item from the packaging. Using the same high quality clear glue strip bags will help overcome this issue by ensuring all outbound and returns products are consistent and your product always be presented at its very best.

Duo's stock range of clear retail display bags offer easier packing and improved presentation thanks to the specially designed size range. View the full range of 'buy now' display bags here.

Just a reminder about Christmas Shutdown. This year Duo will close for business at 4pm on Tuesday 22th December 2015 and will re-open at 8am on Thursday 4th January 2016. The last delivery date before the Christmas break is Wednesday 23rd December 2015.



Investors in People Assessment In The Bag

Blog post by Nikita Briggs, Digital Marketing Apprentice

Duo have successfully passed their Investors in People assessment! Before joining Duo I was unaware of what Investors in People was, but after learning about the principles and seeing how Duo have accomplished this, I now understand value the benefits this accreditation brings to a business and its employees.

I started here at Duo in August 2014. This was a summer placement and I gained work experience in each of the Office Departments. Once my summer placement had ended in September I returned to college. At this point in time I was a little unsure whether I wanted to go to university but knew I wanted to work in marketing. Zoe Brimelow the Brand Director sat with me and discussed the different routes and options I could go down and one was to do a marketing apprenticeship. I loved the idea of this and I was given the fantastic opportunity of being an apprentice here at Duo. Zoe had guided me to the first step of my future which I was very grateful for and I feel my career path is starting to build the way that I need. I have regular training and also attending The Juice Academy where I learn about Social Media and Digital Marketing. Marketing as a whole really interested me and I loved the concept that it is constantly changing.

As an Investor in People Duo has a strong focus on employee training and development. This is a great benefit to my career journey because I have the opportunity to constantly improving my performance and in turn help the business achieve its goals. Earlier this year Duo launched their new Key Performance Indicators and all employees were asked to contribute their ideas about how Duo can achieve the KPI's. I took part and I found this was a great task for me as I had just started in the business and I was learning lots of key things about marketing particularly in Duo. Each department brainstormed what we thought could improve Duo and help achieve the KPI's. Then each department had their own objectives and all of these together created the business plan. This gave me a good understanding of how the business runs as we knew these would help us achieve the ending results. By setting objectives and the four Key Performance Indicators together we will get the results that we need to succeed.

Duo have an employee Performance Development Review System which I feel is a great idea to give the manager and employee to talk and listen to how the employee wanted to develop their skills. The PDS has links to the Key Performance Indicators and also the brand values. All the team had training on how to get the most out of their PDS and how to complete this. This helped me because it made me think about what I wanted to achieve and the skills I wanted to develop in the next 12months.

Working with a company who is an Investor in People is a benefits to you as a customer because it shows they are focussed on future improvements offering you stability and confidence. Duo has many long term customer relationships and always looks for customers' feedback about how we can improve our products and services to add value to their businesses.  

During my time at Duo I have gained a lot of confidence in myself. I've learnt so many things and I am very grateful to all of Duo for the support and efforts so far in my career. If you asked me 2 years ago where would I be? I wouldn't believe or have the confidence to be where I am now. And that's all because of Duo being an Investor in People! They helped me believe in myself.  



Make your packaging all part of the selling point

As featured in Retail Packaging

Claudio Lugli

Zoe Brimelow, Brand Director at Duo UK, explains how…

The four key elements of retail packaging design used to be:

1. It must be seen

2. It must be engaging

3. It must communicate a message

4. It must sell.

However, with e-commerce named as the fastest growing retail market in Europe, consideration must also be product protection and customer convenience which is specifically relevant for online retail packaging.

Here at Duo UK, we've seen a significant shift in attitude to packaging over the past couple of years. Mail order companies used to see packaging as nothing more than protection and opted for the lightest, most robust material that was functional and fast to pack outbound goods into. Design, aesthetics, customer convenience and usability were usually a secondary concern.

However, design enhancements such as carry handles, twin glue lines and engaging branding that captures the attention of passersby, as well as the shopper, has transformed the mailing bag.  The mailing bags has transitioned from a practical item to a marketing tool that can increase brand awareness as well as improve the customers shopping experience and increase likelihood of a repeat sale and recommendation.

MY BAG

Navid Salimian, Marketing Manager at luxury Italian clothing brand Claudio Lugli agrees the design of the packaging is critical to the success

Absolute attention to detail is essential of e-commerce brands. Navid said: "When we were preparing our online store launch, packaging was high on our priority list - we were looking for packaging that reflected the luxury and heritage of our high-end Italian tailored products. Our customers are buying luxury garments and we want them to feel excited by our packaging - it creates a first impression that lasts a long time and reaffirms the brand ethos and values. Our products are renowned for their loud prints and we're not shy about making a statement, but for that reason our packaging design is very minimalist, sleek, and professional. This way, the product does the talking and the excitement builds as the customer opens the package to find their purchase."

Mailing bag designs have become more elaborate as retailers capitalise on the increased visibility these bags get outside of the home through the rise of click and collect services. From new product launches to seasonal trends reflected in the colour of the bags, packaging items are now embraced by marketing teams to promote the brand and key marketing messages.

Marketeers and designers are so tuned-in to the clout social media has with certain audiences, packaging designs are now frequently seeing the inclusion of social media icons to encourage customers to engage with the brand online.

FIRST BITE

Get your packaging pitch right for e-commerce.

Sales success is about first impressions and reflecting a brand's ethos in the way it wraps its products - a luxury brand for example, may require elaborate luxurious packaging materials so the opulent customer experience begins from the minute they collect and touch their parcel or leave a store with their newly purchased products.

We carried out a study that showed a clear link between how luxury items are packaged and repeat purchases. The study found that 61% of men and 63% of women felt that receiving a professionally gift-wrapped product made the item 'extra special'. Among 18-24 year olds this figure rose to 72%. Consumers also associated a number of positive halo effects with gift-wrapped purchases including:

  • An increased propensity to repeat order (35%)
  • An improved perception of value for money (25%)
  • Improved brand image (25%)
  • More likely to recommend to a brand to a friend (20%)
  • A belief that a brand invests more in customer service (20%)

In the same vein, for the growing number of eco-conscious customer (a report by Perception Research Services showed that 65% of UK consumers welcome environmentally friendly packaging), brands are keen to operate in a more sustainable way and promote their environmental credentials. Responsible retail giant, and Duo UK client, JD Williams, are always looking for ways to conduct business in a more socially responsible way and have incorporate this commitment to sustainability in their packaging design by communicating to the consumer how to recycle or reuse the product. This sort of direct call to action is an effective way to engage with consumers on a subject they're passionate about.

SUS IT OUT

Advancements in packaging materials, and in particular in polythene make it possible to use a 100% sustainable packaging material that is also carbon negative (GreenPE), and we've found many brands want to share this commitment to the environment in the design of their packaging. In the competitive retail environment, brands that connect with their audience through shared beliefs and values plus offer a customer centric purchasing journey can benefit from an increase opportunity for repeat sales.

Download the full article here

Featured Article: Impact Protection

Featured in Retail Packaging

Anthony Brimelow, Commercial Director at Duo UK gives us his take on the green trend and discusses how his long-established firm has reacted…

Many of our customers have been keen to operate in an environmentally responsible manner for many years, but over the past 18 months there's been a real intensification of this. Our retail customers tell us that they are reacting to consumer demand and these on-the-ground observations are backed up by the figures from the statisticians.

A report by Perception Research Services tell us that, broadly speaking, UK consumers welcome environmentally friendly packaging, with 65% noticing the associated messaging and 71% willing to pay more for it. This puts the UK consumers ahead of Germany, India and USA, in terms of environmental sensitivity.

These figures add to the genuine desire 'to do the right thing' that many of our customers have and make investing in environmentally friendly packaging a business imperative; and that's before we even look at the impact of EU legislation.

GOING DUOGREEN

 

Footprint reduction in a bag: Green PE

Footprint reduction in a bag: Green PE

The EU has signalled its clear intention to impose a 40% legally binding reduction in greenhouse gasses by 2016 which, coupled with predictions that electricity prices will increase by half over the same time span, will have a major impact on many businesses. Many astute business leaders are acting now, and at Duo we are acting in tandem to help them prepare for this change.

We have always taken a responsible approach to minimising the environmental impact of the products we produce, but in April we took this a step further and launched our new offering: DuoGreen. DuoGreen helps brands wanting or needing to improve the environmental credentials of their packaging learn about the sustainable, environmentally low-impact, packaging products and solutions available. As well as putting the spotlight on 'green' products and services, developed using Duo's expertise, we also hope DuoGreen will become a hub for sharing expertise and promoting new sustainable technologies.

Key for a business looking to reduce the environmental impact of its business is to review the packaging they use. Not just the packaging itself, but consider its entire lifecycle, which begins with the packaging's design and ends with how used packaging is processed. However, we often find clients just aren't sure what alternative packaging options are available or which innovations are credible. The lack of certification of the products or services which claim to be green has resulted in a nervousness to make a change, but that's where we can help.

REDUCE, RECYCLE

At Duo, we minimise a packaging product's lifecycle impact by offering clients regular onsite packaging audits where we analyse the packaging used and product range shipped, then we advise on the best range of packaging to minimise waste, environmental impact and cost. We also implement pro-active stock management which, combined with the short lead times of our UK-based manufacturing operation, means we can forward plan transportation to deliver products in bulk, thereby reducing road mileage.

When it comes to helping customers dispose of used packaging, we've built on our existing investment in closed loop recycling and introduced another closed-loop recycling machine. We pick, up, weigh, and pay for used packaging when we drop off new supplies and return it to our plant for processing. The recycled polythene can be used in several ways - it could be included in the middle layers of co-extruded (or layered) polythene, thus reducing the amount of virgin polythene used, or it can be used to make 100% recycled content packaging products.

Previously the uses for 100% recycled polythene were restricted because of the smell (think bin bags) associated with it. This smell is caused by contaminates, but research and development conducted in our quality control lab has allowed us to eliminate this and we can now offer odour-free 100% recycled content packaging products. This makes the product suitable for distributing porous goods such as clothing, which means brands that previously wouldn't have been able to use polythene with such a high recycled content, can now do so and reduce consumption of natural resources.

PE TEACHERS

A ground breaking new innovation which delivers substantial reduction to a brand's carbon footprint is Green PE, a thermoplastic resin made entirely from sugarcane ethanol. We have recently become the first UK-based manufacturer to produce mailing bags using Green PE, meaning we can now offer customers a product which is created from 100% renewable material and is also 100% recyclable and reduces greenhouses gases in the atmosphere.

Planet-saving packaging

Planet-saving packaging

What is particularly exciting about Green PE is its environmental credentials extend all the way down the production chain, with each kilogram of green plastic produced using this method saving over 2kgs of CO2, when compared to the production of conventional oil-based polythene.

These new technological developments, coupled with a thoughtful approach to product lifecycle offer a real opportunity for retailers to work with their packaging suppliers to reduce the environmental impact of their packaging. The business benefits of this are significant, allowing companies to prepare for the legislative changes which are coming over the next few months, communicate a positive message to their customers and help towards achieving their environmental targets.

 

The Manufacturer Employee of the Month: Duo's Andy Guilor

                                           Andy Guilor, business manager (Industrial), Duo UK

Andy Guilor, business manager (Industrial) at Duo UK has been named The Manufacturer's employee of the month June 2015.

What is your role and what are your main responsibilities?

Andy Guilor, business manager (Industrial), Duo UK.

My main responsibility is to grow and develop the industrial sector within the business. I develop the sales strategy to target this market and suggest new products, strategies and possible investment needed to attract and maintain customers in this division.

I will also be responsible for developing a training programme for our sales team.

What are the key technical skills you use?

We treat each potential new customer as an individual. Every customer has different requirements from their packaging and I believe spending time within a company's different departments such as the factory floor; purchasing; QC; logistics, helps me to gain a full understanding of its processes and requirements from its packaging and from its suppliers.

I then use my technical knowledge to propose the most suitable blends and suggest new working practices to meet, and hopefully exceed, expectations saving time and money.

What personal characteristics help you in your role?

Trust is extremely important - your customer needs to be able to trust your judgement when suggesting new ways to develop packaging and the assurance that it will work.

Everything to me is personal. When I send a packaging proposal to a customer, I see it as a set of promises set out by Duo, but just as importantly something being promised by me as an individual, and I never go back on a promise.

What do you consider to be your biggest personal success at the company so far?

Duo highlighted some years ago that it wanted to increase its customer base and market areas to grow its business and I was fortunate enough to be employed here at this very exciting time.

Developing the products and services to meet the specific requirements of industrial clients has been a real team effort, from the R&D team developing new products, to establishing funding streams for new machinery.

I am very proud that over the past five years Duo's presence in the industrial market has grown and is now as equally recognised for its supply of technical film products as it is for retail packing.

What is the most rewarding part of your job?

The challenge of finding a new prospect, making the first contact and then developing a proposal that exceeds expectations. Seeing that partnership develop and last for many years is extremely rewarding.

Do you have a grand career ambition?

I am new to this role and I am very much looking forward to implementing the strategy and growing the division even further.

Featured in The Manufacturer. See more at: http://www.themanufacturer.com/articles/employee-of-the-month-june-2015-andy-guilor-duo-uk/#sthash.b7K5WApI.dpuf

Client Case Study: JD Williams

Objective:

Help JD William's meet Corporate Social Responsibility objectives by empowering the firm's customers to recycle old and unwanted clothing. Specifically, this will be achieved by designing a collection sack that can be included within JD William's outbound packaging.

Duo UK solution:

Clothing giant JD Williams has signed up to the Sustainable Clothing Action Plan (SCAP) and pledged to play its part in reducing the carbon, waste and water footprints of the clothing they supply or receive in the UK by 15% by 2020.

As part of this commitment, senior managers at JD Williams were keen to develop a scheme aimed at encouraging customers to recycle old and unwanted clothing.  The clothing collected will be given to leading textile recycler Triad which fundraises to stop the exploitation of people and the environment caused by the global clothing supply chain.

The recycling scheme is designed to use JD Williams' existing distribution network and aims to reduce the amount of clothing that goes to landfill and will work by placing a specially designed collection sacks within all outbound mail order packages . This will allow customers to bag up unwanted clothe before arranging a collection by the firm's delivery drivers giving JD Williams' customers comfort that their unwanted items are collected by a brand they trust.

With this in mind, JD Williams approached Duo UK, which currently designs the company's outbound mailing bags, to develop the collection sack concept.  Andy York, Ethical Trading Manager for JD Williams, explained: "As a responsible retailer we are always looking for ways to conduct our business in a more socially responsible way. The recycling bag scheme is a simple yet efficient way to do just that - at no cost or trouble to our customer."

Duo advised on the most appropriate polythene material blend to achieve a lightweight but strong sack and helped develop a design to communicate user instructions, whilst also aligning with the JD Williams brand image.

Devising an efficient logistics and delivery strategy was another area of consideration and Duo was able to dovetail delivery of this product with deliveries of outbound packaging, ensuring JD Williams benefit from a seamless, cost-effective service and eradicating any additional road mileage. 

Don't forget that packaging is key to customers

Customer centricity is vital in ensuring a positive customer-client relationship. Putting the customer at the heart of a business can bring great business results, and particularly in manufacturing, can help in the development and implementation of innovative products.

At Duo UK, manufacturer and supplier of packaging to the retail sector, we work in partnership with clients with the central focus being what their objective is or what problem they need to solve. We offer clients a range of solutions to meet their needs whilst educating and advising our customers every step of the way. We find this approach achieves a higher success rate when introducing new packaging products especially if a new process has to be adopted too.

The retail industry is leading the way when it comes to offering customised customer experiences. Speed and ease is key to be able to react to changing market demands.  Recent trends which have resulted in a change to product specification, is the increase in popularity of click-and-collect orders and also a focus on reducing carbon footprint. In Duo's case, this resulted in looking at options such as including a carrier handle to glue strip mailing bags for click-and-collect customers or, for customers with environmental concerns developing odourless 100% recycled mailing bags and introducing new material, GreenPE, a thermoplastic resin made entirely from sugarcane ethanol.

Research and development ensures the customer is at the centre of all our business decisions. We've seen so much growth in demand for recycled products that we've recently invested in a second closed loop recycling machine and we're working with clients to make the collection of polythene easier and more financially rewarding for them. Whilst it requires a lot of investment, ensuring your product range is developed for your customers' needs means the end result ensures higher customer satisfaction rates and relationship longevity.

Our approach is to have a close and honest relationship with our customers at all times and ensure that if we make a promise, we deliver. It's more than just taking an order, it's about taking the time and interest in customers' needs and offer a range of appropriate packaging products and or services that really benefit their business, and in turn, ours.

Being customer-centric is what will set you apart from competitors and ensures your business remains competitive and relevant. Make sure you keep up to date with news in your own industry, but also with that of your customers. For example, what are the current trends in retail?  Will you need to adapt a product for this specific requirement? It's this knowledge and approach to change that will ensure you exceed your customers' expectations and position you as the expert and build trust in your professional opinion.

 

Featured Article: Direct Commerce March/April 2015 

Give it Up For Christies!

Give It Up Image

What is your vice? Chocolate? Wine? Facebook? Imagine 40 long days and nights without it?

That is the challenge the Duo team have set upon themselves all in aid of The Christie. The team have each pledged to give up their vice for 40 days and night to raise well needed finds for the charity.

Show them your support by making a donation to the DUO UK Just Giving page or text DUOP88 plus your donation to 70070.

Thank you for your support.

 

Is the future of polythene surprisingly green?

CLOSED LOOP_4

 

As the EU debates introducing a mandatory charge on single use plastic bags, Anthony Brimelow,  commercial director of polythene manufacturer Duo UK, takes a look at how technology is helping to 'green'  a material that's often viewed as an environmental L'Enfants terribles.

Although the EU proposal to introduce a mandatory plastic bag tax is unlikely to receive the unanimous backing it needs, it is the latest in a series of measures designed to curb the use of single use plastic bags, which are often perceived by politicians and the general public as being environmentally harmful.

Setting aside the 'science' behind the proposals for now, what seldom seems to be recognised is the fact that single use polythene bags are just one, relatively small, incarnation of the world's most common plastic. Polythene is deeply ingrained in our world - it's used in everything from shampoo bottles to medical equipment to bullet proof vests, - so it seems a fair bet that it's going nowhere fast. Given this state of affairs, I'd argue that it makes far more sense to minimise the environmental impact ofallpolythene, rather than concentrate so much effort on trying to dissuade the public to use just one polythene product. (And for the sake of clarity, no, single use carrier bags aren't a significant part of our business!)

In truth, a lot is already being done within the polythene industry to firstly make the production process of polythene as efficient and waste free as possible, and then to recycle used polythene in better and more creative ways. There's also promise of more improvements on the horizon, including switching from oil - the raw ingredient of polythene - to a sustainable alternative.

Measures such as gravimetric dosing used during the production process, are instrumental in cutting waste and reducing the amount of virgin material required. The technology works by weighing the raw materials of polythene as they are dosed directly into the extruder, thereby virtually eliminating the need for 'pre-mixing ' from the process.  The result is a more accurate blend which generates less scrap and uses less energy.

As well as improving the manufacturing process, responsible manufacturers have realised the good business sense of working with clients to reduce the amount of packaging they need - thereby saving them money - and to implement effective recycling processes.

At Duo we do this by offering clients an annual onsite packaging audit where we analyse the products used and goods shipped and advise on the best range of packaging to minimize both waste and cost. We also implement active stock management which, combined with the short lead times of our UK-based manufacturing operation, means we can forward plan transportation to deliver products in bulk, thereby reducing road mileage.

Recycling is another area where we work closely with our clients. We predict the demand for recycled products to increase dramatically over the next few years, driven largely by consumer demand and by improvements in technology.

Previously recycled polythene could be less consistent than its virgin counterpart and its smell - think bin bags - limited its application. Both these problems are caused by contaminants  in  the polythene blend, but work we've done in our quality control lab has helped to eliminate these problems, so much so that we've just launched an 'odour free' recycled mailing bag line.  In addition to being used in standalone products, recycled polythene also has numerous other applications including on the inner layers of multi layered -or co-extruded - polythene, which itself has various benefits.

We've seen so much growth in demand for recycled products that we've recently invested in a second closed loop recycling machine and we're working with clients to encourage them to make use of it. We collect waste from our customers and pay them per tonne, however despite these steps we still need to go to third parties to buy more scrap to meet demand.  We know many companies which are otherwise keen to recycle are hampered by waste contracts and this is one area where concerted industry-wide effort is badly needed.

On top of the measures which have already been implemented, there are also exciting developments on the horizon. Just a few months ago we signed an agreement with international polymer distribution company Resin Trade Ltd, to be the first UK-based manufacturer to produce mailing bags using Green PE, a thermoplastic resin made entirely from sugarcane ethanol.

Green PE itself has been developed by petrochemical producer Braskem, and means we can now offer customers a product which is created from 100% renewable material, which is also 100% recyclable. What is particularly exciting about Green PE is its environmental credentials extend all the way down the production chain. The raw ingredient sugarcane is a water efficient crop that also captures carbon dioxide during photosynthesis and is planted and grown in accordance to strict ethical guidelines. Further CO2 is sequestered from the atmosphere by the ethanol used to make Braskem's green polyethylene. As a consequence, each kilogram of green plastic produced using this method saves 2.15kg of CO2, when compared to the production of conventional oil-based polythene.

Meanwhile, from a manufacturing point of view, we can use the same processes and machinery we use to create standard polythene products, which makes it a very practical product.  Having said that, there is no denying that Green PE, like many new technologies, is currently more expensive than its standard equivalent. Nonetheless it is a great example of how technology can radically reduce the environmental impact of a product, assuming that there is the appetite to do so.

Of course, so far we've discussed how the environmental impact of polythene can be lowered both now and in the future, rather than comparing the environmental impact of polythene to other packaging materials. Given legislators' ongoing determination to crack down on single use plastic bags compared to other forms of packaging, it's entirely understandable that the average consumer would think plastic bags are particularly environmentally damaging, however the science simply doesn't support this. 

An Environment Agency report* which was published in 2011 compared seven types of bags,  and found that single use carrier bags had the lowest environmental impact in nine out of 10 impact categories. The same report showed that paper bags would need to be reused four times and cotton bags 173 times, in order to ensure they have lower global warming potential than a normal single use carrier bag.

Given these facts I would argue that placing so much emphasis on reducing single use carrier bags is a red herring.  The science simply doesn't stack up and of course it does nothing to address the vast quantities of other polythene being produced for other purposes.  A more productive approach would be to encourage the industry to maximise efficiencies and minimise waste in producing all types of polythene and to explore, develop and commercialise new technologies. Given these parameters, I'd say yes, the future of polythene is green.  Whether it's 'surprisingly' so, depends on where you're coming from.

 

* Life Cycle Assessment of Supermarket Carrier Bags, Dr Chris Edwards and Joanna Mehoff  Fry https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/291023/scho0711buan-e-e.pdf

Article featured on: http://www.edie.net/

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