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Monthly Archives: May 2016

How can packaging help make a difference for the charity sector?

With over 165,000 charities registered in the UK and a typical monthly donation of £14 per month, engaging supporters with your cause is increasingly important to secure hearts, minds and well needed funds.  

Packaging plays an important role in a charities fundraising efforts, from retail store bags to take home purchases from a charity shop to collection sacks for at home donations and branded merchandise such as canvas bags which are sold to generate income.

Here at Duo we help charities to create packaging engaging designs that communicate their purpose, increase awareness and donations for the cause and this all comes free as part of the service. 

For all high street retail stores attracting footfall is extremely important. As well as offering customers a convenient way to carry their purchases home, branded store bags carried along the high street increase awareness of your store and can help to improve footfall. Choose from a wide range of styles including economical polythene carrier bags, luxury paper bags to re-usable bags for life. These bags are also a great give away at fundraising events too!

£140 million worth (350,000 tonnes) of used clothing is estimated to go to landfill in the UK every year (source: wrap) and these valuable items could be saved and re-used to help raise vital funds for your charity. Highlight your demand for pre-used clothing and increase household donations by revitalising the design of your doorstep charity collection sacks. Read more about the range design options available here.

The use of packaging by charities is far from just bags. Events are a vital source of donations with charity bike rides, fun runs and extreme challenges a firm feature on a charity's event calendar. Packaging is well used to create a memorable event from promotional banners to stickers and even gift wrapping!

Duo are a proud supporter of the Charity Retail Association who are the UK's leading body for expertise and up-to-date information on issues affecting the charity retail sector. They have 379 members between them with over 8000 shops. They are the major source of expertise and up-to-date information on issues affecting the charity retail sector.

Need some inspiration for your packaging? UK charity Keep Britain Tidy challenged Duo to reduce the amount of virgin polythene used in the production of their litter sacks for 'The Big Tidy Up' event. Previously Keep Britain Tidy used over 7 metric tonnes of natural polythene material for every 100,000 waste sacks produced. Now thanks to Duo's closed-loop recycling process where scrap polythene is collected and reprocessed to form recycled pellets we were able to use 100% recycled polythene pellets to manufacture collection sacks. We delivered!

Read more and be inspired by how Keep Britain Tidy used their packaging to help more than one cause by using the power of packaging here.

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