
As featured in Drapers Report Chapter 6: Getting
Sustainability Wrapped up
The only consistent thing in fashion retailing is change. Today
retailers find themselves being led by, rather than leading, the
consumer, who dictates how they want to browse, buy, receive and
return. You might be meeting customer expectations now, but
are you looking ahead and asking, 'how will I meet those needs
tomorrow?'
Duo were asked to share their expertise in Drapers exclusive
report which identified some of the business critical trends online
retailers need to know about, here are the highlights:
Consumers are increasingly aware of the environmental impact of
their purchases. A 2015 study by research company Nielsen of 30,000
consumers in 60 countries revealed that a brand's commitment
to the environment has the power to sway the likelihood of a
purchase for 45% of consumers.
As scale of distribution of online orders grows, online
retailers are under pressure to try to reduce the environmental
impact of their online order packaging - as required by their
corporate social responsibility commitments. Aside from the volume,
type and durability of the packaging needed for home delivery and
returns, they are also concerned with the potential waste produced
by each order. Consequently, CSR action plans and changes to online
order packaging are being put into force.
At the beginning of the supply chain are the packaging
companies, who work closely with online fashion and lifestyle
retailers to ensure their packaging is sustainable and reaches
environmental goals, without impacting processes and
productivity.
"Environmental goals differ, depending on the brand's goals,
whether reducing waste to landfill, reducing carbon footprint,
encouraging customers to re-use packaging, or reducing the volume
of packaging used to distribute their products," says Zoe Brimelow,
Brand Director for packaging company Duo UK. She adds that a
defined environmental target or focus and a team engagement plan
often attribute to goals being achieved.
Packaging for online orders should be functional and durable and
now thanks to innovations in packaging materials it is possible to
also minimise an etailer's environmental footprint.
Zoe Brimelow explained,"Key innovations in the packaging
industry are those that don't pollute the waste stream and [are]
easy innovations for companies to adopt. The environment is an
emotive topic that can create deeper, loyal relationships between
consumers and brands"
Here are the latest innovations in sustainable packaging which
will help your brand achieve its sustainability goals.
GreenPE - A sustainable alternative
to oil-based polythene, created from sugarcane, can be manufactured
in the same way as polythene and is 100% sustainable, 100%
renewable and 100% recyclable.
100% Recycled Packaging
Material - Made using UK scrap polythene that
would otherwise be sent to landfill, the recycled product range is
completely odour neutral meaning it can be used to distribute
porous products like clothing
Closed Loop Recycling - There is a
huge demand for recycled polythene but there's also a shortage of
waste material so we've made it easier than ever to reduce, reuse
and recycle using our UK - Based closed loop recycling system.
Delighting today's shoppers is no mean feat, but retailers who
transform their delivery and returns processes - with convenience
at the heart - are those who will have the most success.
For the latest innovations in sustainable packaging visit DuoGreen
Drapers, the number one source for breaking news, business
advise and expert analysis for the fashion industry.
To read the full report, Delivery & Returns: Are you meeting
customer expectations click here
Source * http://guides.drapersonline.com/4341.guide
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