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Comfyballs
Create a low carbon packaging solution to help the brand on their journey to become a carbon neutral retailer. The solution must provide an opportunity to engage and educate their customers on the brand’s journey to carbon neutral status.
We developed a range of carbon-negative mailing bags thanks to the properties of GreenPE polyethylene. GreenPE is a recyclable, thermoplastic resin derived from sugarcane that decouples the brand from finite resources and supports their target of becoming a carbon neutral retailer. This is achieved as with every kilogram produced 2.85kg of CO2 is saved (compared to using conventional oil-based polythene).
Working with the Comfyballs design team we integrated a QR code within the mailing bag design which connects their customers to online content about their journey and the green credentials of their garments and packaging. The mailing bag design is an extra extension of the brand’s persona – maintaining its sense of fun and functionality that customers can engage with.
“GreenPE works so well for us because of its green credentials. We worked with Duo to create an eye-catching design that reflects the brand’s fun personality, engaging our customers by telling the story of our journey to climate neutral status using a scannable QR code. The mailing bags can be completely recycled by consumers after they’ve received their goods – we’re ahead of the curve in Switzerland in that respect. We know the fashion industry is a major contributor to the world’s carbon emissions, but it doesn’t have to be. We wanted to show our customers and other retailers the ways in which we can collectively reduce our footprint with functional products, recyclable materials and smart packaging design.”
CEO of Comfyballs