A packaging range that delivered a fun and interactive customer experience for the 2020 festive season.
Rydale Clothing had a clear purpose for their 2020 festive campaign, to create distinguishing packaging with the fun and interactive element of “Finding Watson” a Christmas Gingerbread man hidden in the packaging design. Rydale Clothing’s design team created an eye-catching pattern which featured village houses with trees and snow, in which Watson was hidden amongst.
Rydale Clothing’s product range varies from country boots to tweed jackets. We developed 3 core bag sizes to suit their varied range and worked closely with their forecasting team to establish the volume of each size required for the Christmas season. When launching a limited-edition packaging range projected usage is key to ensure there is not surplus stock at the end of the period.
“Working with Duo is effortless. Every stage of communication is so easy. We had a vision and Duo brought it to life. We have one direct contact, making it so easy to move forward with a packaging project, and we can come back 6 months later and work towards our next batch.
The more eye-catching our bags are, the more feedback and interaction we’ve received from customers on social platforms.
Having limited-edition festive packaging has added a fun twist to a usually more mundane aspect of online retail. We have created a recognisable packaging design with fun interactive elements. Christmas is all about having fun and if we can achieve that for some of our customers then it’s well worth creating a Christmas specific, fun and festive packaging range.” Clothing and Packaging Designer, Rydale Clothing