16th Jul 2021
We are proud to announce that together with Braskem and Joules we have been shortlisted at the Plastics Recycling Awards Europe 2021 in the Plastic Product Category for a packaging solution created specifically for Joules.
The Joules click & collect bag is a circular plastic solution consisting of 50% bio-based polyethylene and 50% recycled material (PCR) which was designed and implemented for specific sales process at Joules.
During the pandemic there were not only restrictions for retailers to adapt to, but also new consumer shopping behaviours to consider. Goods were ordered online and then picked up at the store, with minimal contact with sales associates and other customers. The Joules Click & Collect bag was designed to allow staff to easily find the right package for the customer and to allow customers to see the product through a clear plastic window without opening the bag, reducing the overall number of contact points for staff and customers.
The production process reuses polyethylene waste generated as part of Joules’ business processes as well as recycled polyethylene and Braskem’s I’m greenTM PE making the bag circular as well as recyclable. In addition to improving the mechanical properties of the bag, the negative carbon footprint of I’m greenTM PE allows the emissions from the production and recycling process to be offset at the same time. The final product is therefore completely free of petrochemical virgin resin with a neutral carbon footprint.
The Joules Click & Collect Bag is not only interesting in a circular way because of the materials used, but also because of the entire creation process behind it. As one of the first projects of its kind, it is proof that the performance of recycled material is equal to that of virgin material.
The winners of the Plastics Recycling Awards Europe 2021 will be announced on November 5th which takes place at RAI Amsterdam.