5 Steps to a more successful & profitable online business

UK ecommerce sales are expected to top £70 billion in 2017 helped by a strengthening economy and growth in smartphone-based buying. For growing online businesses, keeping on top of the game requires constant re-evaluation end to end of business processes.

The packaging selected to pack and ship the customer’s order in is the final impression. We’ve listed the 5 key steps to deliver a great brand experience end-to-end.

Step 1 – Selecting Your Packaging Range
Packaging selection on many occasions falls solely to procurement buyers, however, the role packaging plays and its catalytic properties to improve profitability and customer satisfaction, deciding on the specification is best not decided in isolation. The inclusion of representatives from CSR, logistics and warehouse and marketing to ensure the final range performs functionally, in-budget, on brand and ethically.

Step 2 – Optimising Packing Performance
Product lines and customer buying habits frequently change. To check if you packaging range is performing at its optimum, conduct an end of packing line audit. Seeking the views of the packers on the front line about the usability of the packaging, reviewing the presentation of the outbound parcel, assessing the range and number of items packed per order plus reviewing the design of the outer packaging helps to understand areas where your range could be improved.