5 ways to use branded mailing bags to boost brand awareness

In today’s competitive eCommerce industry, standing our is crucial. Branded mailing bags, often overlooked as a simple means of delivery, can be transformed into powerful tools for boosting brand awareness and creating a memorable customer experience.

By thoughtfully designing and utilising your packaging, you can turn each delivery into an opportunity to connect with your audience, reinforce your brand identity, and encourage repeat business.

Here we’ve developed 5 creative ways you can use branded mailing bags to boost brand awareness:

Limited-Edition Designs:

In a competitive landscape of eCommerce differentiation is key. One way you can achieve this is using limited-edition branded mailing bags. This creates a unique opportunity to create a memorable impression on your customers around seasonal events like Black Friday and Christmas. The volume of limited-edition mailing bags introduced must be strategically planned to align with promotions and events to prevent surplus stock and avoid waste after the season ends.

Interactive Packaging:

Branded mailing bag designs can incorporate interactive elements for your consumers to engage with. One way to achieve this is with QR codes. QR codes offer a quick and easy way for digitally native customers, with their smartphones in their hand, to immediately access more information about a brand. This could be sustainable credentials, instructions for how to re-use and recycle their mailing bags, access multilingual information or country-specific recycling instructions or enter a competition, all from the design of a mailing bag.

Another great thing about QR codes is that the digital content can be updated or changed quickly and easily without the need to change the packaging design.

Re-usable packaging:

Incorporating a twin or double glue strips to your branded mailing bag offers a second chance for the packaging to be reused and your brand to be seen. Promote the fact that your branded mailing bag is reusable by incorporating a message into design notifies the customer that it’s a multi-use bag. A perforation can be added in-between the twin glue lines to preserve the second glue line when opening and by using coloured release tape help the second glue line to be seen by customer once opened.

By making your customers aware there’s a second glue strip, you’ll encourage them to reuse for any returns or reselling items helping to save them money on additional packaging items. Plus it also helps reduce the amount of packaging in circulation to improve resourcefulness.

On-pack messaging:

By strategically incorporating messages in your branded mailing bag design, you can create a more engaging and informative shopping experience. Whether you’re explaining your product or sharing your brand’s story, on-pack messaging allows you to connect with consumers in a way that feels personal and authentic.

Additionally, it can serve as a call to action, encouraging customers to explore more about your brand online, participate in social media campaigns or even take advantage of special offers. Thoughtfully crafted on-pack messaging not only enhances the unboxing experience but also reinforces your brand identity.

Eco-friendly Initiatives:

Consider the full lifecycle of your branded mailing bags when deciding on materials, ensuring that they align with your brand’s values. Aligning the material you choose for your branded mailing bags with your environmental goals offers a powerful way to enhance your brand image.

By selecting eco-friendly materials for your branded mailing bags such as GreenPE, Recycled or Oceanix made from waste fishing gear, and communicating this decision with customers helps resonate with those who value sustainability.

If you’re looking to boost your brand awareness and want to know more about branded mailing bags, our team is here to assist you every step of the way. You can reach our team at enquiries@duo-uk.co.uk or +44 0161 203 5767