ACAI Outdoors boosts brand awareness with branded mailing bags

ACAI Outdoorwear is dedicated to providing high-quality outdoor clothing and accessories while also developing products that minimise their environmental impact. In their latest initiative, they enhanced the design and circularity of their branded mailing bags and increased brand awareness. Here’s how ACAI Outdoors achieved this:

Sustainability at the core

Sustainability is at the heart of ACAI Outdoors’ mission and their branded mailing bags are designed to communicate their commitment. The design features a message informing their customers about their sustainability objectives and acts as a reminder of the brand’s dedication to the environment.

Brand engagement using QR codes

ACAI Outdoors has incorporated QR codes into their mailing bag design, making it easy for consumers to click using their mobile phone and learn about the brands environmental efforts. The QR code leads customers to a webpage detailing ACAI’s sustainability initiatives which not only educates customers but also engages them with the brand’s mission.

Optimising Recyclability

To increase recyclability, the branded mailing bag design was designed in a way to minimise ink use and was achieved using just 15% ink coverage. Less ink results in higher quality recycled pellets, which can be used to manufacture new packaging products. This approach supports the recycling industry and helps to close the loop in the packaging lifecycle.

Encouraging Reuse

ACAI Outdoors promotes the reuse of their branded mailing bags. Even though their product returns rates are very low, it was a priority to include a second glue strip on their branded mailing bags. This addition allows their customers to reseal and reuse the mailing bag, reducing the need for additional packaging items.

As you can see, ACAI’s branded mailing bags are more than just packaging; they are a powerful tool to increase brand awareness and engage consumers. By integrating messages about their sustainability objectives, connecting customers to digital content using QR codes, optimising recyclability with minimal ink usage, and encouraging reuse, ACAI effectively boosts their brand visibility while staying true to their environmental values. This demonstrates how thoughtful design and sustainability can create a positive impact on both the business and the planet. As consumers become more conscious of their environmental choices, ACAI Outdoors continues to lead the way.

If you’re looking to boost your brand awareness just like ACAI Outdoors, you can contact our team by emailing enquiries@duo-uk.co.uk / +44 0161 203 5767