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musicMagpie
A circular packaging solution for a sustainable business in the circular economy of technology. The design must be in-line with the new branding and help increase brand awareness.
To achieve musicMagpie’s goal of a circular packaging solution, Duo created a circular material by utilising recycled polythene and sustainable, biobased GreenPE. GreenPE is derived from a thermoplastic sustainable resin, made from sugarcane which is renewable and recyclable. Thanks to low carbon processes used in the production of these materials, this solution is carbon negative.
Working together with musicMagpie’s design team, we created a brand-led design utilising the brand’s logo and included information about the environmental credentials of the packaging item to inform the customer. This met the company’s goal of increasing brand awareness and aligning the mailing bags with its environmental business goals.
“It’s crucial that our high-quality and sustainable refurbished products are sent to our customers in environmentally friendly packaging, and the solution recommended by Duo delivered exactly that.
We aim to reduce waste as much as we can, whether it’s reducing e-waste through our tech refurbishment, or through the packaging solutions we use in our supply chain. Our new range of mailing bags will help us to consistently communicate our brand, what we stand for, as well as ensure they support our mantra of Smart for you… Smart for the planet.”
Chief Sustainability Officer at musicMagpie