7th Jun 2017
As featured in Drapers Report Chapter 6: Getting Sustainability Wrapped up
The only consistent thing in fashion retailing is change. Today retailers find themselves being led by, rather than leading, the consumer, who dictates how they want to browse, buy, receive and return. You might be meeting customer expectations now, but are you looking ahead and asking, ‘how will I meet those needs tomorrow?’
Duo were asked to share their expertise in Drapers exclusive report which identified some of the business critical trends online retailers need to know about, here are the highlights:
Consumers are increasingly aware of the environmental impact of their purchases. A 2015 study by research company Nielsen of 30,000 consumers in 60 countries revealed that a brand’s commitment to the environment has the power to sway the likelihood of a purchase for 45% of consumers.
As scale of distribution of online orders grows, online retailers are under pressure to try to reduce the environmental impact of their online order packaging – as required by their corporate social responsibility commitments. Aside from the volume, type and durability of the packaging needed for home delivery and returns, they are also concerned with the potential waste produced by each order. Consequently, CSR action plans and changes to online order packaging are being put into force.
At the beginning of the supply chain are the packaging companies, who work closely with online fashion and lifestyle retailers to ensure their packaging is sustainable and reaches environmental goals, without impacting processes and productivity.
“Environmental goals differ, depending on the brand’s goals, whether reducing waste to landfill, reducing carbon footprint, encouraging customers to re-use packaging, or reducing the volume of packaging used to distribute their products,” says Zoe Brimelow, Brand Director for packaging company Duo UK. She adds that a defined environmental target or focus and a team engagement plan often attribute to goals being achieved.
Packaging for online orders should be functional and durable and now thanks to innovations in packaging materials it is possible to also minimise an etailer’s environmental footprint.
Zoe Brimelow explained “Key innovations in the packaging industry are those that don’t pollute the waste stream and [are] easy innovations for companies to adopt. The environment is an emotive topic that can create deeper, loyal relationships between consumers and brands”
Here are the latest innovations in sustainable packaging which will help your brand achieve its sustainability goals.
GreenPE – A sustainable alternative to oil-based polythene, created from sugarcane, can be manufactured in the same way as polythene and is 100% sustainable, 100% renewable and 100% recyclable.
100% Recycled Packaging Material – Made using UK scrap polythene that would otherwise be sent to landfill, the recycled product range is completely odour neutral meaning it can be used to distribute porous products like clothing.
Closed Loop Recycling – There is a huge demand for recycled polythene but there’s also a shortage of waste material so we’ve made it easier than ever to reduce, reuse and recycle using our UK – Based closed loop recycling system.
Delighting today’s shoppers is no mean feat, but retailers who transform their delivery and returns processes – with convenience at the heart – are those who will have the most success.
For the latest innovations in sustainable packaging visit packaging solutions.
Read the full report, Delivery & Returns: Are you meeting customer expectations click here