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2nd Aug 2023
We are proud to announce ACAI Outdoorwear has appointed Duo as its packaging partner to produce branded mailing bags for its growing e-retail brand. Founded in Wales in 2016, ACAI is committed to providing high quality outdoor clothing and accessories for women that offer style, fit and performance while also developing products that reduce environmental impact.
We were engaged by the retailer to improve the design and circularity of its mailing bags, as well as enhancing the lifecycle to reduce waste.
We created a branded mailing bag design with several key features that support the business’ sustainability objective. The branded mailing bag contains more than 30% recycled polythene with a design that uses only 15% ink coverage to optimise the recyclability of the packaging material and in turn produce a better recycled pellet for re-use in packaging.
The branded mailing bags also feature a second glue strip and serration to preserve the glue lines, so customers across the UK and Europe can use the same bag to return unwanted items or for reCommerce sales through second sites. The first consignment comprised three different sizes which were introduced in circulation in May 2023.
Joe Bromley, Co-Founder and Head of Commerical for ACAI Outdoorwear, said: “Producing a more sustainable mailing bag was one of the key priorities for our business as part of our long-term environmental commitments. We understand the importance of choosing the right packaging product and from the beginning Duo’s knowledge, enthusiasm and attention to detail shone through.
“We’ve worked closely with the team at Duo to create a packaging solution that delivers the biggest impact in every area, from circularity through to usability and brand aesthetic. It was a very proud moment watching our very first branded mailing bags coming off the production line and we couldn’t be happier with the results. We now have a much more sustainable approach to our packaging, and we will be partnering with Duo for many, many more years to come.”
The branded mailing bags feature a QR code to quickly and easily connect customers with ACAI’s returns page, as well as clearly labelled material symbols that help inform customers of where and how they can recycle the packaging product.
Our team has supported the business to better understand the closed-loop recycling process and, as a result, ACAI has installed polythene collection points at its headquarters as well as educated the team on closed loop recycling. To improve recycling processes, clear garment bags and branded outbound bags will be separated into the dedicated recycling points so they can be transported to our dedicated UK recycling facility, Duclo Recycling based in Stourton, Leeds.
Zoe Brimelow Brand Director added: “We were introduced to ACAI via HSBC’s Green SME Fund, as they identified our shared commitment to making better choices for the planet. The brands dedication to creating a branded mailing bag that was both recyclable and reusable was clear as soon as we met, and we’ve worked with them to create a mailing bag solution that ticks all the boxes.
“The team at ACAI have been extremely receptive to our guidance and design support, and together we’ve produced an exceptional end-product that delivers on all their sustainable aspirations. We’re delighted with the final solution and the business’ decision to appoint us as their chosen packaging partner as a result.”