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20th Feb 2020
The t-shirts are embossed with a quote Caroline shared on social media which reads “In a world where you can be anything…Be Kind”.
The company has raised over £300,000 donating 100% of all profits to the charity Samaritans. Samaritans is a charity that helps support individuals struggling with their mental health and they aim to make sure fewer people die by suicide.
The Samaritans state that middle-aged men are the most high-risk groups for suicide and as an employer with a majority male workforce we wanted to offer our help to In the Style to maximise donations to the charity.
To support In the Style’s in maximising donations to the Samaritans, Duo manufactured a number of mailing bags featuring the quote “In a world where you can be anything…Be Kind” and in a rapid 48 hour turnaround time. The mailing bags helped amplify the reach of this powerful message as the bags made their way through the postal to the recipients home.
Adam Frisby, CEO of In The Style, said to Retail Gazette: “I am completely overwhelmed by the support for the ‘Be Kind’ t-shirt and would like to thank every single person who has bought one.This is such an important cause and although under devastating circumstances, I’m so proud In The Style can use our platform to raise awareness of mental health issues and support Samaritans to answer more calls, every day. We’ve raised over £300,000 so far and the team are working hard to get more t-shirts made so more people can show their support for this amazing cause.”
To purchase a limited edition t-shirt from In the Style or to make a donation direct to the Samaritans Charity, select the links below:
https://www.inthestyle.com/in-a-world-where-you-can-be-anything-be-kind-black-t-shirt https://www.samaritans.org/donate-now/
And Remember, in a world where you can be anything…Be Kind
Source: https://www.retailgazette.co.uk/blog/2020/02/style-t-shirts-raise-300k-support-caroline-flack/