>
3rd Sep 2020
Covid-19 has forced the world to change the way we look at plastic as a packaging material, taking it from a tainted product to one with many beneficial properties that put health and protection first – the reason it has been the preferred packaging material for the medical industry for many years.
According to research by FMCG Gurus, 40% of consumers globally now have a more positive perception of plastic packaging as a result of coronavirus. This monumental shift shows consumers’ views on plastic have changed, at least for now, prioritising hygienically wrapped items or goods bought online that can be delivered directly to homes.
Earlier this year, we carried out research with 100 senior retail and business professionals to determine the trends, challenges and opportunities for packaging in the next decade. Our research found that over half (53%) of companies believed reducing environmental impact will be the most important factor defining packaging strategies in the next ten years.
We believe there’s an opportunity for companies to learn valuable lessons from rapidly changing consumer behaviour; taking time to re-evaluate their packaging strategy, reconsider supply chains and interrogate current processes to reduce environmental impact with new solutions for evolving consumer needs.
That’s why we’ve chosen to continue our Future of Packaging research in which we share our collective insights to help shape the future of packaging innovation.
We believe businesses have the power to drive change. Covid-19 has provided an opportunity to create a new normal. It’s time to harness these opportunities and accelerate change. Working together, we can find a sustainable way forward for packaging.
Our latest report features insight and case studies from premium lifestyle brand Joules and outerwear retailer Regatta Group, as well as considerations for the UK’s Plastic Packaging Tax from Comply Direct.
Download the report today: Future of Packaging Covid-19 update