How Gen Z will shape the future of packaging
The recommerce market is growing, and fast. Understandably, brands want to be part of this growth journey and are weaving circularity into operating models and sales strategies to reduce their environmental impact and remain relevant to consumers, particularly Gen Z. This generation is widely regarded as driving the growth of recommerce, with their increasingly resourceful consumerism influencing the behaviours and habits of other generational groups.
In this report we present the findings from research with over 1000 Gen Z consumers to uncover how their consumption habits, and the growing recommerce market, will reshape retail supply chains.
Included in this report: