ACAI Outdoorwear is committed to providing high quality outdoor clothing and accessories while also developing products that reduce environmental impact. To align with their commitment, they wanted to enhance the design and circularity of their branded mailing bags to extend the lifecycle of their packaging products and in turn reduce waste.
Together with the ACAI Outdoorwear design team we developed a brand-led mailing bag design that integrated messages about their sustainability objectives. This included a QR code that the customers can scan to find out more about the brands environmental efforts and returns information. It was a conscious effort to create a design that used as little ink as possible to optimise the recyclability of the branded mailing bag when it reaches the end of its life and as result produces a better-quality recycled pellet that can be used to manufacture new packaging products. The ACAI Outdoorwear branded mailing bag used just 15% ink coverage. Plus, even though their product returns rates are very low, it was a priority for the brand to include a second glue strip to the branded mailing bag so their customers could re-use the packaging item.
The new branded mailing bags were manufactured using >30% recycled material , helping reduce their global footprint as recycled material has a significantly lower carbon footprint compared to virgin alternatives. To support ACAI’s long-term environmental commitment, enhancing the lifecycle of their branded mailing bags and reduce waste was a priority. We supported the business in understanding a closed-loop recycling process and led to the installation of polythene collection points at their warehouse and HQ. To further enhance recycling efforts, the ACAI team segregates clear garment bags and branded outbound mailing bags. Duo will collect the waste when delivering new products and the waste will be recycled at Duclo Recycling.
“We’ve worked closely with the team at Duo to create a packaging solution that delivers the biggest impact in every area, from circularity through to usability and brand aesthetic. It was a very proud moment watching our very first bags coming off the production line and we couldn’t be happier with the results. We now have a much more sustainable approach to our packaging, and we’ll be partnering with Duo for many, many more years to come.”
Co-Founder for ACAI Outdoorwear