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Going green requires cost neutral thinking

9th Apr 2020

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If change doesn’t happen we risk limiting advances in sustainability and widening the Green Gap, which has been identified by our Future of Packaging report.

Packaging has long-suffered from a legacy issue of commoditisation yet to improve environmental performance, attitudes towards packaging procurement must evolve beyond being so cost-centric and instead adopt a cost-neutral approach. If change doesn’t happen we risk limiting advances in sustainability and widening the Green Gap, which has been identified by our Future of Packaging report.